Generative Engine Optimization (GEO): How to Optimize for Generative AI and Answer Engines
Generative Engine Optimization (GEO) is an emerging approach designed to optimize content for generative AI and answer engines like ChatGPT, Google Bard, and Bing Chat. Unlike traditional Search Engine Optimization (SEO), which focuses on optimizing content for search engine...
Boost Your Career with a Digital Marketing Course
In today’s fast-changing digital world, knowing digital marketing is key to success. This article will show you how a digital marketing course can change your career. It can open new doors and help you grow professionally.Whether you want to improve...
Voice Search and WordPress: Adapting Your SEO Strategy for the Future
In the dynamic realm of digital evolution, one technological phenomenon is steering the course of SEO strategies into uncharted territories – Voice Search. As voice-activated assistants become an integral part of our daily lives, the implications for WordPress users are...
Is Search Engine Submission Necessary?
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your...
Can Any Inbound Linking Hurt My Ranking?
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control....
The Importance of Anchor Text in Back-links
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the...
Absolute Links vs. Relative Links – SEO Value
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links.
Many believe...
Incorporation of Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals...
Strategic Use of Images in Search Engine Optimization
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at...
Google now discounts all reciprocal links
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the...
